Systems, templates, and guidelines provide structure to keep a brand consistent and recognizable across platforms and campaigns. Helping Zillow define what makes them unique, and expressing that definition for all kinds of audiences was the key consideration in our work together. In our work together, we created a vast series of templates and decks, as well as emails that reached a wide audience of prospective homebuyers, real estate agents, and could-be users of Zillow’s site and services.
When it came to emails, maintaining brand standards while prioritizing audience engagement was important, especially as Zillow was undergoing a brand refresh in the background of our content work with them, On top of striking the right tone for each of their audiences over a large number of assets and deliverables, we worked to delicately incorporate new brand styles in a way that felt seamless to their users and partners.
Zillow’s team needed a unified set of templates to communicate with external partners who were a valuable extension of the brand. We designed a set of templates that empowered agents and operators to act as representatives of Zillow with a branded creative toolset at their disposal.
Role
Lead Designer
Client & Team
Client - Zillow
Agency - Owen Jones
CD - Laura Williams / Norm McCuller
Copy - Harry Maguire
Designers - Lexi Marion
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For a client like Zillow, which encapsulates a large number of sub-brands and works with a broad swash of users from real estate agents to prospective homebuyers, being organized and light on your feet is important. In our work creating emails, decks, and other assets for them, we tried to do just that.
