Lyft TBS

Summer 2025 Sub-brand Content

Role

Lead Designer

Client & Team

Client - Lyft TBS
Agency - Owen Jones
ACD - Jake Cann 
Copy - Harry Maguire
Animation - Joey Bianco / Whim Wham
and Katie Wynnkoop

Info ↓

Lyft TBS encompasses six sub-brands of bike shares across the US. While they all utilize elements from the Lyft brand, each sub-brand has their own distinct vibe and colorway, offering unique opportunities to create content for social and print. For this set, we set out to nudge folks to use e-bikes in their cities this summer.

HAVE YOU...

considered 
an e-bike?

This is the question we asked of our viewers for the six sub-brands under the Lyft TBS umbrella (Citi-Bike, Bay Wheels, Blue Bikes, Capital Bikeshare, DIVVY, and Biketown). In our e-bike nudges campaign, we created a series of short animations, twitter/bluesky content, and printed cards to get people (e)biking. 

EMAIL    |    LINKEDIN    |    INSTAGRAM    |    RESUME

Logo-Horizontal-blue
View