Lyft TBS
Summer 2025 Sub-brand Content
Role
Lead Designer
Client & Team
Client - Lyft TBS
Agency - Owen Jones
ACD - Jake Cann
Copy - Harry Maguire
Animation - Joey Bianco / Whim Wham
and Katie Wynnkoop
Info ↓
Lyft TBS encompasses six sub-brands of bike shares across the United States. While they all utilize elements from the Lyft brand, each sub-brand has their own distinct vibe and colorway, offering unique opportunities to create content for social and print. For this set, we set out to nudge folks to use e-bikes in their cities this summer.
HAVE YOU...
considered
an e-bike?
This is the question we asked of our viewers for the six sub-brands under the Lyft TBS umbrella (Citi-Bike, Bay Wheels, Blue Bikes, Capital Bikeshare, DIVVY, and Biketown). In our e-bike nudges campaign, we created a series of short animations, twitter/bluesky content, and printed cards to get people (e)biking.
One of the unique challenges of creating work for TBS is making things work across all six sub-brands, each with their own color palettes, needs, and stakeholders.
