You bring
the party...
A Lyft Business Holiday Campaign
Holiday partying, responsibly.
Lyft Business aimed to reach corporate holiday party planners to help get employees to and from the event with an affordable, reliable ride. In collaboration with Lyft Business’ internal team, we conceptualized and developed a multi-deliverable campaign; including a landing page, nurture emails, social videos, and a blog with tips for planners.
The result was a fun, vibrantly creative set of assets and activations that not only raised awareness about Lyft Business’ offering, but captured the excitement of end-of-the-year holiday parties, delivering the peace-of-mind that a safe ride home provides.
Role
Designer
Client & Team
Client - Lyft
Agency - Owen Jones
ACD - Karen Hoagland
Copy - Jake Cann
Senior Designer - Meg Odell
Animation - Joey Bianco / Whim Wham
Info ↓
A landing page, a series of short videos, a blog post, and emails were created to bolster awareness and educate the target audience on Lyft Pass service benefits. The main goal was to encourage event planners planning their 2022 end-of-year corporate events to sign up and use Lyft Pass to get their employees to and from gatherings.
