Made the Tuscan way.
Since their founding in Sansepolcro in 1827, Buitoni has always been committed to sourcing the finest ingredients. Now under new ownership, the brand is signaling a renewed dedication to exceptional products and its Tuscan heritage. We envisioned an evolved identity that honors time-honored Tuscan traditions and the meaningful moments that bring people together. In the Buitoni kitchen, we celebrate the craft and spirit of the pasta maker.
Della cucina Buitoni.
To bring out the spirit of Tuscany, we dug into the details of Buitoni’s history. From classic logo marks to the facade of Casa Buitoni, we incorporated pieces of Buitoni’s history throughout the updated brand and packaging.
Role
Senior Designer
Client & Team
Client - Buitoni
Agency - Owen
ACD - Laura Stull
Copy - Harry Maguire
Design - Hanna Carter, Meg Odell
Info ↓
After more than 200 years making fresh pasta with quality ingredients, Buitoni turned to us to revitalize their brand with the time-honored Tuscan traditions that have made them a staple in so many homes. Our team defined the brand's visual and verbal standards to help differentiate their uniquely Tuscan brand in a category stuffed to the gills with authentic Italian pastas.
