Adelaide
Made for all generations.
Imaginary company, real commitment to the bit.
Since the 1950s, Kraken Knits has been weaving sustainable farming practices into every piece, creating heirloom knits meant to be handed down for decades. Kraken is women-owned, led, and run — operating in a space for those who practice in their femininity a safe place to work, cultivate community, and inherit traditions that have tethered us together as a company for decades. We teach each other. We learn together. We birth the new.
We continue our company’s journey forward with Adelaide: by Kraken — a testament to our founder Adelaide Kraken, a visionary in her own right who embraced individuality and the importance of community. These pieces are meant to be shared, worn, and revealed over time: customized to who you are. The evolution of your Adelaide pieces depends on how you lived, who you pass them on to, and how they choose to transform their own style. Over time, every wear has a purpose. Every tear an opportunity to add your own story.
Role
Designer
Client & Team
Client - Kraken Knits
Agency - Owen
ACD - Laura Stull
Art Direction - Amanda Ruck
Copy - Amanda Benson
Designers - Meg Odell + Lexi Marion
Info ↓
Sometimes you need to shake things up at work and spend a day tackling a new problem. Adelaide by Kraken Knits is a brand refresh that my team took on as a part of a one-day workshop at Owen.
