Ready to ride?
Lyft TBS - Ebike Nudge Campaign
Have you ... considered an ebike?
This is the question we asked of our viewers for the six sub-brands under the Lyft TBS umbrella (Citi-Bike, Bay Wheels, Blue Bikes, Capital Bikeshare, DIVVY, and Biketown). In our e-bike nudges campaign, we created a series of short animations, twitter/bluesky content, and printed cards to get people (e)biking.
One of the unique challenges of creating work for TBS is making things work across all six sub-brands, each with their own color palettes, needs, and stakeholders.
Another fun part of our work with Lyft TBS is in contracting with talented motion designers like Joey Bianco (Whim Wham) or Katie Wynnkoop. They helped bring our storyboards to life.
Role
Lead Designer
Client & Team
Client - Lyft TBS
Agency - Owen Jones
ACD - Jake Cann
Copy - Harry Maguire
Animation - Joey Bianco / Whim Wham
and Katie Wynnkoop
Info ↓
Lyft TBS wanted folks to use ebikes this summer. We made this campaign to nudge them in that direction. Ebike summer y'all!
